How does it work?
Registering a trademark doesn’t have to be
complicated. With GetYouTradeMark,
you can do it step-by-step,
digitally, and without legal stress!
Registrare un marchio
non deve essere
complicato.
non deve essere
complicato.
Con GetYouTradeMark lo fai passo passo in modo guidato, digitale e senza stress legale!
1. Choose your trademark
But do it wisely.
It’s not enough to sound good. To be registrable, a trademark must meet some fundamental rules. Let’s start with two key concepts: Distinctiveness, Descriptiveness.
Distinctiveness = Great! Click and discover the benefits of a distinctive brand
Distinctiveness = Great!
Click and discover the benefits of a distinctive brand
A distinctive brand is unique, creative, and recognizable. It makes you stand out in the market and can be registered easily.
Distinctive Examples
FruityLoops
For music production software
Velvet Panda
For a fashion brand
Get Your Trademark
For a digital trademark registration service
Originality Pays Off
An invented or unconventional name has a better chance of being truly yours
Descriptiveness = Problem! An overly descriptive name limits identity. Find out why.
Descriptiveness = Problem!
An overly descriptive name limits identity. Find out why.
An overly descriptive brand name only says what you do or what you sell. And the law doesn’t allow you to “monopolize” common words.
Unregistrable examples
T-shirt Online
For a t-shirt e-commerce
Italian Coffee
For a coffee capsule brand
Logo & Name
For a graphic design service
Name too generic
If anyone could use that name to describe a similar product, it’s not a valid trademark.
Avoid these cases too
Offensive or vulgar words
Names that violate law, public order, or morality
Trademarks too similar to existing registered ones (we will verify before filing)
2. Choose the right classes
The Nice classification
Each trademark is registered for specific products or services, not in absolute terms.
ClassesLearn more about the Classes and how they differ.
Classes
Learn more about the Classes and how they differ.
Classes 1–34
physical products (e.g. software, food, clothing)
Classes 35–45
Services (e.g. marketing, training, consulting)
Some concrete examples
If you sell clothing
Class 25
If you develop apps or software
Class 9
If you do online training
Class 41
If you offer marketing services
Class 35
Important
you can register your trademark in multiple classes, but it's best to choose only the ones you'll actually use. More is not better — it's just more expensive.
That's why the Nice Classification exists: an international system that divides everything into 45 categories, called product classes.
3. Fill out the application with us
Without stress
We guide you step by step in creating your registration application.
All online, no paperwork.
Just a few steps!Registering your trademark is simple and digital.
Just a few steps!
Registering your trademark is simple and digital.
1.Enter your details
Name and surname / Company name
Address and email contacts
Name and surname / Company name
2.Enter your trademark
Choose the type of trademark
- Verbal: Text only e.g. "Loopie"
- Figurative: Upload your logo in JPEG
- Mixed: Combination of name + logo
3. Tell us what it's for
Describe your business in a simple way. We need this to assign the correct product classes.
Example
Online t-shirt sales
Restaurant reservation app
4. Send the preliminary request
Once you have entered all the data, click on Request free analysis.
5. Receive our research report
Our lawyers check
Italian, European and international registers
Risk of confusion or similar trademarks
The registrability of your name or logo
6. Confirm and submit the order
Did you get the OK? With one click you confirm and we file the application for you
4. Monitoring, assistance and management
With Get Your Trademark, you always have everything under control, from your personal userpage
Discover the stepsWe help you manage your brand
Discover the steps
We help you manage your brand
Active monitoring
We monitor the official Italian
and European registers for:
and European registers for:
Potentially conflicting trademarks
New suspicious applications
Third-party activities that could infringe your rights
Managing your trademark
In your personal dashboard you can:
Track the status of the application
Download certificates and receipts
Manage any changes or updates
View renewal deadlines
Legal assistance on request
Need support? Our legal team is always available to:
Respond to questions about oppositions or disputes
Assist you in the event of warning letters
Provide advice on international extensions
After the filing, we don't disappear: we also accompany you in the management of the trademark, over time.
Not sure which
class to choose?
Discover the table and find
the class that best suits your
needs
Table: Startups and product classes
This table provides an overview of startups in relation to the reference product classes, according to the international classification of trademarks (Nice Classes).
Project
Nice Classification
What it protects
Smart working app
9
Apps, software, IoT devices for video conferencing (UpCounsel)
Streetwear clothing brand
25
Clothing, shoes, hats
Online course platform
41
Training, tutorials, courses
Digital marketing/e-commerce agency
35
Advertising, promotion, online sales
Design & technology development project
42
Tech services, software development, R&D
Card: Startup e classi merceologiche
Queste card forniscono una panoramica delle startup in relazione alle classi merceologiche di riferimento, secondo la classificazione internazionale dei marchi (Classi di Nizza).
